The Pure Taste Indicator
A mechanism to democratize the art market and the art world
Saturday 13th April 2019, 10.30 – 15.00
ODBK (Organisation für Demokratisierung der Bildenden Kunst) will discuss in its first workshop the democratization of the art world and introduce its own alternative reference system – The Pure Taste Indicator.
Through this workshop, DHAdmann, artist and founder of ODBK, seeks to bring attention to current problems in the art world and introduce a new way of thinking. DHAdmann will present previous attempts to democratize the art world, discuss the challenges of it and propose new ways of creating alternative reference systems. There will be an ongoing discussion during the workshop as ODBK believes it is important to involve a wider group of the society, and from there build a more democratic approach.
ODBK and DHAdmann want the current system to be reconsidered and questioned, and by doing so, believes that the scene will open up for new alternative systems that will co-exist together with the current one. With this workshop, we invite you to be a part of the dialogue.
_____________________ Program _____________________
The workshop is 4 hours long (including a 30 min long break) and the program for the day is the following:
• History of the democratization of the art world and art market
• Artists and the democratization of the art world and art market
• Joseph Beuys, Marcel Broodthaers and Andrea Fraser
The democratization of the art world and the art market:
• What is it?
• Why are the democratization of the art world and the art market hard to realize?
The system of the current art world and the art market:
• How does it work?
• What are the current and future problems?
• Possible solutions and answers
Proposal for the democratization of the art world and art market:
• ODBK – Organisation für Demokratisierung der Bildenden Kunst
• AMARC – Art Market Regulation Commission
• Pure Taste Indicator
Pure Taste Indicator:
• Mechanism – How does it work?
• Advantages and disadvantages
• Possibilities and obstacles
The Pure Taste Indicator in practice:
• The participants will use the mechanism of the Pure Taste Indicator to directly influence the decisions that define the art world and art market
The workshop will be hosted at ROSALUX. ODBK will serve a light lunch during the break.
ODBK is a Berlin- and Madrid-based art activist organization seeking to establish a new and alternative reference model for the contemporary art world and the art market. The reference system is based on a participative and democratic model, where more people are active participants in decision making. ODBK believes that there should be more opportunities for people to influence the importance of artists and prices of artworks. This should be done without the consideration of income, gender, nationality, social status and any other kind of identity that might affect importance and price.
ODBK was founded by new media artist and activist DHAdmann in 2016.
About DHAdmann (David Hinojosa Admann):
Originally from Mexico, DHAdmann lives and works between Berlin and Madrid. He is a mixed and new media artist and the founder of ODBK (Organization for the Democratization of the Visual Arts). With a background in computer science and marketing, DHAdmann obtained his MFA in Madrid in 2003 and has since exhibited extensively throughout Europe and Central America. His practice ranges from more traditional media like drawing and painting, to multidisciplinary, media and artistic research. His projects address the relationship between conceptual art, commerce, and democratization of the contemporary art world. DHAdmann’s work takes a critical and sometimes humorous, approach to the circumstantial phenomena of the art market. More information on DHAdmann can be found here.